You cannot market to patients the same way a restaurant or sports apparel brand markets to their customers. Medical marketing should focus on patient education without ever giving the patients the feeling they’re being sold.
Our medical marketing services have you covered.
Medical website design, medical SEO, reputation management, pay-per-click advertising, social media, email marketing
Business cards, letterhead, envelopes, appointment cards
Posters, postcards, brochures, TV slides, signage, placemats, provider announcements
Anchor your name to the services you offer within your community to become the premier provider in your market
Logo development, branding, re-branding, brand acquisition strategy, design
Billboards, print ads, print management, commercials, photos & video
Every touch point with your patients should be curated to provide an exceptional experience. Your marketing and reputation management efforts are impacted by every aspect of your practice, so you must properly manage the patient experience from end-to-end.
Managing your online presence can be very complicated, but you must know how to manage your digital marketing as well as any other department within your practice. Your patients expect to find you online, and they will find you one way or another.
Consider these areas:
Internal marketing
allows you to continue
educating your patients.
Internal marketing allows you to continue educating your patients.
Your office provides valuable real estate, and you should carefully manage how you utilize that space. Ideally, you should not promote any third party in your practice. Although it may be tempting to use 'free' marketing materials, you only risk losing your patients' trust, who may perceive that an outside entity is paying you.
You can create your own marketing materials with a reasonable budget. Doing so will position you as the expert on all topics related to your practice. This builds trust, and it also makes you look more professional.
Consider these areas within your practice:
Anywhere a patient may go within your practice should be properly managed to educate your patients as to how you can help them.
Keep in mind: Patients will come to see you for one reason or another, but they often want to know other ways in which you may help them. This presents a great opportunity for you to educate them about their health while promoting yourself as an expert.
Professional design sends the right message to your patients.
Design work in medical marketing tends to get neglected. It is important to understand your brand and how you want patients to see you.
Consider these questions when analyzing your marketing materials:
Professional design
sends the right message
to your patients.
Do you want help organizing and claiming your marketing materials? Our team will help you claim all of your assets and organize them in a way that will ensure you will never have to search for them again. Contact us for a free consultation!
Your marketing assets are extremely valuable, yet most practice owners do not have access to most of their marketing materials.
If you’re wondering whether or not you truly own your own marketing materials, consider these questions:
“Having worked with several other companies prior to Numana I can tell you that these professionals really do great work! Unlike previous SEO companies, Numana and the entire staff really take the time to get to know their client and their business.”
Your medical content should educate patients while boosting your marketing.
Content development is the singular biggest struggle for medical practices when looking for help from a marketing agency.
When you can’t find quality content writers, you tend to try and write the content yourself. While some doctors, and their teams, write content very well, very few write well for marketing purposes. The trick is to strike a balance between properly writing about your area of medicine while keeping it focused on the layman, not your colleagues.
The online landscape is getting increasingly competitive, and you can’t just get by with adequate content. You must have exceptional content that provides your patients with an exceptional user experience.
Want help writing high-quality medical content? Our team of copywriters has first-hand experience in healthcare organizations, and they know how to write content that properly represents your practice while effectively marketing to your patients.
Your online reviews and reputation matter.
Your patients see you online long before you see them. Your reputation is a vital part of your medical marketing, and you must have a plan to manage your reputation inside and outside your practice. From staff training to our software solution, we have the tools and experience to help you gain more 5-star reviews and to manage your overall reputation in your community.
Increase your referrals with smarter referral marketing.
Increase your
referrals with smarter
referral marketing.
Your online reviews and reputation matter.
Your patients see you online long before you see them. Your reputation is a vital part of your medical marketing, and you must have a plan for managing your reputation both inside and outside of your practice. From staff training to our software solution, we have the tools and experience to help you gain more 5-star reviews and to manage your overall reputation in your community.
Let your patients get to know you through photos and video.
If you have outdated photos and videos–or worse yet, none at all–then you are putting yourself at a distinct disadvantage.
The good news is that you can create quality photos and videos at most budget levels. You simply need to determine what you need to be competitive in your market.
Let us virtually train your team on what equipment to buy and how to use it so your team can create their own quality videos and photos.
Our team will come to you in-person, and help you set-up your video and photo equipment and train your team on how to use it.
Our team will take care of all of your photo and video needs; you don’t have to do anything!
Over 70% of consumers want to communicate by text messaging, and you will capture more patients if you make it easier for them to reach out to your team. Our HIPAA-compliant marketing software gives you a suite of tools for text messaging, call tracking, referral management, 5-star review generation, and more.
Take the guesswork out of your medical marketing. Our simplified, but effective, ROI tracking and analytics help you get better results
What practice leaders are saying.
What practice leaders
are saying.
“We started working with them after having some bad experiences with some other consulting groups, and we couldn’t be happier with the service we’ve received from them.”
“I can honestly say that it has been a wonderful experience working with them…. I appreciated their approach that it’s really customized.”
“Numana seems to have put it all together, they’ve offered us the whole package of helping us with practice management, marketing and advertising and a culture of our workplace.”
We are ready to help you with your medical marketing. Call, text, or email us to start the conversation.
